CRO Playbook
One of the best parts of our job is speaking in-depth with some of the most forward-thinking revenue leaders in the business about what makes them tick, how other revenue leaders like them can be successful, and what keeps them up at night.
The result? A how-to playbook to help new and existing revenue professionals get up and going, optimize existing processes, and win in the Age of Buyer Experience.
Where Do BDRs Belong?
The position of BDRs under either CMO or CRO sparks a debate on the purpose of their role in revenue generation.
Attracting, Developing, and Retaining BDRs
To stay competitive, CROs must address unique BDR recruitment and retention challenges with younger professionals seeking career growth, fair pay, and strong leadership.
The Art and the Science of Selling into Large Enterprise Accounts
Hope isn’t a strategy when it comes to moving upmarket in your sales motion. There’s an art and a science to it.
Building Elite Sales Teams
Imagine if a CRO could increase the efficacy of each middle performer by 1% month over month. Here’s how.
Driving Employee Experience
On the importance of employee experience in attracting, developing, and retaining talent.
Pipeline Management and Optimization
Experienced revenue leaders know lead flow issues aren’t a technology problem but a human one.