Buyers deserve incredible experiences
that traditional corporate approaches fail to deliver.
Welcome to the age of Buyer Experience (BX)
What is BX?
It’s how a potential buyer feels after interacting with your brand. In the best case, buyers feel educated and confident in the company they’re buying from.
But in most cases, BX is the part of the revenue generation process that got lost in “customer experience” and internal technology conversations. It’s the drop-off in experience between the buyer’s research process and engagement with a brand.
“Having a disjointed buyer experience is a leading indicator that their experience as your customer will be similarly dysfunctional. Numentum helps organizations thoughtfully and intentionally acquire the skills to help sellers interact with buyers in a predominantly digital-first world.”
MARY SHEA, PRINCIPAL ANALYST, FORRESTER
The buying experience has changed, but brands haven’t adapted their internal processes to keep up.
Today’s buyers are sharing their experiences with each other at scale on social media and on rating and review sites. Failing to deliver on their expectations is no longer something you can brush under the mat. Buyer experiences that go viral for the wrong reasons can set businesses back years and, in the most extreme cases, end companies.
The Future of Business is the Connected and Empowered Enterprise.
The Connected and Empowered Enterprise refers to an organization that has fully integrated and connected its people, processes, and technologies to exceed buyer expectations.
THE CONNECTED AND EMPOWERED ENTERPRISE
PHASE ONE:
Buyer experience requires cross-functional alignment
When teams work in silos, they have different goals and priorities, which results in disjointed or inconsistent buyer experiences. By collaborating and sharing insights, Numentum helps teams identify gaps and opportunities for improvement and work together to implement changes that benefit the buyer.
THE CONNECTED AND EMPOWERED ENTERPRISE
PHASE TWO:
A consistent and cohesive brand image
On LinkedIn, employees represent the brand and are often the first point of contact with prospective buyers. If each person has a different messaging approach or a different brand image, it creates confusion and undermines the credibility of the organization.
Numentum gets all employees on brand and on message on LinkedIn, presenting a consistent and cohesive brand image to potential buyers. When everyone in the organization is aligned on the brand message, it becomes easier to communicate the value proposition of the organization and build trust and credibility with buyers.
THE CONNECTED AND EMPOWERED ENTERPRISE
PHASE THREE:
Employees proactively supporting each other
Numentum’s operating framework ensures all employees are connected with each other on LinkedIn. We map your entire company’s network to all buying personas across existing customers and target companies, negating the need for outdated and ineffective outreach techniques. This expands the reach of your company's message, educates and influences buyers already engaged with your brand, and attracts new buyers.
“Numentum puts our people in the shoes of the buyer versus selling a product. We’ve been able to ramp people to productivity much faster than we would have been able to do on our own. Numentum became a way of working across Sales, Marketing, and Customer Success, generating more than €500m of pipeline annually with predictability quarter-over-quarter.”
KIRSTEN ALLEGRI WILLIAMS, CMO, SAP SUCCESSFACTORS
Drive Revenue Momentum
Only Numentum removes the guesswork from delivering excellent buyer experiences.
Contact us for a personalized roadmap that moves your business forward.
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