We help companies survive and thrive in an increasingly digital age.

 

Enterprise & SMB, B2B and B2C.

 
 
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Buyers have changed the way they buy

Today, it’s much more difficult for companies and their sales organizations to get the attention of potential customers and build relationships with them. That translates into less-certain revenue and a much higher cost of sales. 

As buyers continue to turn to the internet and social media to learn about and purchase solutions, traditional sales tools and approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between buyers and sellers.

Without a concerted effort to infuse social media into sales operations, companies risk drifting further away from buyers and ceding customers and revenue to more digitally savvy sales ones.

Onsite

Our onsite training includes real-world stories, exercises and applications. Teams walk away with the tools and confidence they need to make it happen. Our training is delivered via a learning framework combining behavioral change with situational competency.

Remote

Our remote training is delivered through a series of face-to-face interactive sessions focused on live application to ensure adoption and results.

Online

Our online sales training portal offers on-demand, real time access, which teams can leverage from anywhere.

Unbelievable experience!! This workshop lifted my visibility and my bottom line! Best training session ever! These were just of the reactions i tapped in the aftermath of last years awesome workshop on Social Selling run by Dan Swift from Empire. And as the sales year progressed, those solutions sales peole who implemented Dans techniques averaged results almost 20% higher than their peers and our software sales at SAI Global grew 35% year on year. 
Preaching to the converted? Sure, why not! I will take that added edge for my best sales people every day of the week. Huge gratitude Dan Swift; as i looked back on all the numbers, you were the single best investment that i made in our Americas sales team last year.
— Michael Orrick, SVP Commercial, SAI Global
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Typical engagements

  • Typical customer engagements start with customized onsite training.
  • Ongoing support is provided throughout the year through a successful combination of monthly and quarterly training.
  • The most successful programs are cross-functional including sales, customer success, marketing and executive leadership.
  • Our training is delivered via a learning framework combining behavioral change with situational competency.
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Sales & Success

Select topics include:

  • Understanding modern buying behavior.
  • Why LinkedIn?
  • Creating customer-first profiles on LinkedIn to elevate your sales organization in the eyes of your target market from typical sales people to trusted advisors.
  • Building professional networks on LinkedIn for lead generation and warm introductions.
  • Nurturing relationships on LinkedIn for referrals into target accounts.
  • Conducting the right corporate research to facilitate value based selling.
  • Finding the right people in the consensus purchase.
  • Relating with insights to create meaningful human relationships.
  • Engaging effectively to secure meetings with economic buyers, champions and coaches.
  • Leveraging digital insights and relationship data to teach, tailor and take control of the sales process.
  • Negotiating successfully for mutually beneficial outcomes.
  • Expanding the relationship during and after implementation.
  • Securing referrals into the customer’s network for net new business conversations.
I recently attended Dan’s Social Selling Bootcamp and was impressed with the content and knowledge. He made it interactive and covered history and stats around Social Selling as well as easy, actionable steps every sales professional can take in prospecting plus useful tools for posting content or sales hunting. Dan also shared successful examples from his own experience pitching digital solutions to Fortune 500 clients. Lastly, Dan presents the information in an energetic, passionate manner. Highly recommended for your sales organization be it B2C, B2B, SMB or Enterprise across industries.
— Andrew Malkin, Enterprise Account Executive Commerce, Salesforce
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Sales Leadership

Select topics include:

  • Reinforcement and gamification strategies and tactics to ensure social selling best practices are adopted by all members of the sales team.
  • Conducting effective coaching conversations to ensure sellers go wide and deep into a target accounts to sell against the consensus purchase.
  • Advancing the sale by leveraging social insights and relationship data to level up within a target account.
  • Leveraging social selling in team meetings to shorten sales cycles and increase deal sizes.
  • Performance managing against modern selling key performance indicators.
  • Leveraging LinkedIn for talent brand and acquisition.
Do it!! I hit my targets, use tools like LinkedIn and Twitter for research, and reach out to prospects with calls and emails. Social selling is so much more than that. Dan’s boot camp is not a lecture. He provides the vision, cadence and tools to engage with your customers driving them to you. You will leave with a to-do list and coach to make you an effective social seller. Selling is so much more fun when your customers come to you!
— Roger Keren, Enterprise Customer Advisor, Amazon
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Marketing

Select topics include:

  • Creating customer-first profiles on LinkedIn to elevate your marketing organization in the eyes of your target market to industry thought leaders.
  • Introducing the social selling content marketing matrix for the consensus sale.
  • Learning content requirements to target economic buyers, champions and coaches for the different stages in the sales cycle.
  • Classifying existing content assets in the content matrix by asset type for Prospecting (awareness), Setting Appointment (interest), Qualification (consideration), Presentation & Objection Handling (evaluation), Closing Sale (conversion) and Upsell/Cross-Sell (loyalty).
  • Identifying content gaps.
  • Coaching sales people and their leaders on leveraging content in the social selling process.
Infectious energy, passion, clear vision and warm leadership are the words that come to mind when I think about the time I spent working with Dan. Dan is a master of his craft, one who truly empathizes with his client and sees the world through their eyes - whether it’s a Fortune 500 CEO or a new Advisor. His thirst for creating new paths, for getting to “yes”, fuels his spirit and as a client, you can’t help but walk away feeling as though you’re the only client that matters. I am grateful to Dan for showing us how to achieve scale, how to connect the dots and how to see the dots we didn’t even know were there.
— Beth Wood Leidt, VP Marketing, Guardian Life

Executive Leadership

Select topics include:

  • Creating an effective executive LinkedIn profile.
  • Controlling your privacy & confidentiality.
  • Efficiently connecting with the people that matter.
  • Showing your company as innovative by having social engaged leaders.
  • Offering an authentic, human face to your company.
  • Being a voice of your industry and building thought leadership.
  • Connecting with your customers.
  • Empowering your sales and customer organizations to leverage your network effectively and professionally.
  • Executive prospecting.
  • Staying on top of the leading ideas in your industry.
  • Hiring the best talent in the world.
  • Keeping tabs on the competition.
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My team used Dan Swift and Empire Selling to help us understand the complexities of a constantly changing, and evolving business sales cycle, that exists between buyer and seller. Technology, Devices, and Communication have all radically transformed —- (both the conversation in pre-sales and sales) and the way that the conversation with a prospect starts, and ends. Dan’s demeanor, professionalism and approach were amongst the best techniques to dealing with, and understanding how to sell in a social world, where the rules have completely changed. Dan’s delivery to our entire sales and client success team was a resounding success. My team within 24 hours of Dan’s talk — had deployed his model, and got new meetings, connections, and recommendations. The results were “Swift and Immediate”. I highly recommend Dan for any company looking to differentiate their approach and style, to win more business and drive better revenue. Thank you Dan Swift for being an awesome, performance driven, and results oriented professional.
— Andy Monfried, Founder & CEO, Lotame
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Founder

Dan Swift launched LinkedIn's social selling business, brought LinkedIn Sales Navigator to market and created LinkedIn’s profile optimization program for sales professionals ‘Resume to Reputation’. This experience afforded him the opportunity to meet thousands of sales professionals and executives around the world and across industries.

His experience as VP Sales at Sprinklr, the world's fastest growing social media management technology company, expanded his knowledge to Twitter, Facebook and 21 other global social media channels. Dan launched Sprinklr's social selling program with 63% of revenue being influenced by the program and 10.4% larger deals. LinkedIn recognized the success of the Sprinklr social selling program. Sprinklr is now valued at $1.8bn.

Dan launched Empire Social Media LLC and the Empire Selling brand in 2015 to teach sales professionals and executives how to survive and thrive in an increasingly digital world. Onalytica Research named Dan as one of the leading social selling influencers globally. Dan has spoken around the world at industry conferences, universities and corporate sales events. 

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