Numentum Activate
“Employees’ social media activity can increase a company’s reach by 561%.”
—EDELMAN
Unfortunately, most companies overlook their most important branding asset: their people.
So what? On LinkedIn, employees represent the brand and are often the first point of contact with potential buyers. If each person has a different messaging approach or brand image, it creates confusion and undermines the organization's credibility. In contrast, when everyone is on brand and on message, it creates a unified and consistent buyer experience that reinforces the brand's key messages and values.
Our Activate program gets all employees on brand and on message on LinkedIn, presenting a consistent and cohesive brand image to potential buyers. When everyone in the organization is aligned on the brand message, it becomes easier to communicate the organization's value proposition and build trust and credibility with buyers.
How it works:
Numentum’s operating framework ensures all employees are connected with each other on LinkedIn. We map the entire company’s network to all buying personas across existing customers and target companies, negating the need for outdated and ineffective outreach techniques.
Once connected, employees learn how to share and engage with each other’s content effectively. This expands the reach of the company’s message as well as educates, influences, and attracts buyers.
Tried and tested at the world’s top brands
“Numentum is not a training course or methodology but a series of behaviors that have become embedded in how we operate as a business. We began with our global sales organization but now our editorial, product, and analytics teams have each adopted Numentum to ensure our business represents itself to the market in a consistent, compelling, and differentiated manner.”
DEAN CURTIS, CEO DATA SERVICES, LEXISNEXIS RISK SOLUTIONS (PART OF FTSE 15 - RELX)
Activate Brand Generation
How do elite executives operationalize their rebrands internally and rapidly increase brand reach?
Ask us about Activate.
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