Our Story
The Beginning
Numentum was officially founded in January 2018 but started with an observation and an idea in 2012 when Founder and CEO Dan Swift joined LinkedIn to help launch the company’s new sales platform LinkedIn Sales Navigator. During the course of his three-year tenure, Dan watched organizations buy sales technology but lag in adoption and miss their revenue targets. Having decades of traditional sales experience, he soon realized that the old playbooks for doing business were no longer reliable or effective.
The digital age was creating a new buyer that was hyper-informed and more willing to gather information and consensus from a committee of fellow stakeholders before making a purchase decision. But introducing state-of-the-art technology to sellers wasn’t enough to help them be productive and successful.
Buyers had changed the way they bought, but sales organizations hadn’t adapted to keep up.
To solve adoption and sales efficacy, sellers needed training on modern sales techniques that leveraged technology but focused on building and maintaining human relationships—a concept lost in unproven metrics like the number of dials per week or emails sent.
By the time Dan left LinkedIn to join social media management and customer experience tech company Sprinklr, he had a vision for modern sales: buyer-centric and hyper-effective. He spent the subsequent three years as Divisional Vice President of what would become the company’s most successful region, and that would help catapult Sprinklr to $500M+ ARR and a valuation of $4B+. During this period, he ran a series of successful workshops and boot camps to validate the curriculum he’d built.
In January 2018, Dan left Sprinklr to launch our company as Empire Selling, with a nod to New York City, where it all began.
As Time Progressed
Forward-thinking companies, including SAP, American Express Global Business Travel, and Prudential Capital Group, were the first customers to sign on. The company went from offering just keynotes at sales kickoffs, to delivering interactive workshops, to developing and executing annual revenue acceleration programs generating millions and millions of dollars in revenue for companies worldwide.
During the pandemic and the more recent economic downturn, we are proud to have been able to help thousands of sellers around the world remain productive and successful. But with buyer expectations changing rapidly and companies failing to teach the importance of buyer experience to their sales teams, it became clear that training sales teams alone wasn’t enough to create the sort of experiences that would make buyers want to do business with an organization.
Recognizing that revenue generation is a shared responsibility across organizations, we revamped and reinforced our programs to include the entire revenue team and greater organization.
With that, Empire Selling has rebranded as Numentum.
Five Years Later
As a buyer experience consultancy, Numentum helps B2B organizations go to market faster, bigger, and more effectively without the need for an expensive and time-consuming overhaul of existing processes and systems. Our approach aligns sales with marketing to maximize the utility of brand investments, content, and digital channels – dramatically improving pipelines, shortening sales cycles, and increasing conversion rates.
Our growth has benefitted from partnering with some of the world's most visionary brands
