Empire Selling is the world’s only company-wide social selling methodology.

Companies that leverage our methodology to engage economic buyers, champions and coaches at target companies win more clients and deepen relationships with existing ones.

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The sales people that leveraged Empire Selling averaged results almost 20% higher than their peers and our software sales at SAI Global grew 35% year on year.
— Michael Orrick, EVP Commercial, SAI Global

Why is it effective?

The sales and marketing strategies and tactics employed by most companies have not evolved in response to changing buyer behavior.

  • 74% of modern buyers conduct more than half their research online before they speak with a salesperson (Forrester)

  • Buyers are 57% of the way through the purchasing process before they engage with sales (CEB)

Sales leaders continue to set rudimentary activity targets for their sellers to use channels that are no longer effective.

  • 90% of decision makers do not respond to cold outreach (insideView)

  • 97% of the time cold calling does not work (IBM)


Our programs range from one-off workshops for Sales Kick-Offs to annual company-wide programs incorporating ongoing learning and development via a combination of in-person, remote and online training.

To achieve the best results, we work with cross-functional partners including Marketing and Executive Leadership. Sellers need the right assets for every stage of the sales cycle to get the attention of their prospects and keep them engaged through the sales process to close and beyond. Executives need to understand the power of social media for business to be able to sponsor social selling programs effectively.

Want to learn how to leverage LinkedIn effectively for sales and marketing? Considering making the investment in LinkedIn Sales Navigator but want to talk to an independent expert first? Already made the investment but not seeing ROI?


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We brought Empire Selling in for our global SKO meeting, consisting of 210 people from 11 countries around the world. While the content and presentation style kept the entire audience engaged, it was his tailored preparation that most impressed me. Empire Selling was a great investment, and I’d recommend them without reservation.
— Joe Healey, Chief Sales Officer & Managing Director, SOVOS


Empire Selling takes ‘social’ to the next phase of maturity, which is a quantum leap ahead, aligning the whole organization around engaging with clients and prospective clients holistically and with authenticity. This means Marketing, Sales, and the Executive team all have a role to play - and that is a real game changing approach.
— Pat McCarthy, SVP and General Manager at SAP Ariba

Companies that infuse Empire Selling into marketing, sales and business operations win more customers and deepen relationships with existing ones.
— Dan Swift, CEO, Empire Selling

What We HAVE Achieved

  • Provided classroom training to more than 2,000 sales professionals in 2018 at companies across North America, EMEA and APAC.

  • Partnered with some of the largest companies in the world including SAP, American Express and Mastercard to provide ongoing learning and development programs for sales development, sales, sales leaders, account management, marketing and executive leadership.

  • Launched Empire Selling Online for individuals that want to get a head start on the competition.

  • Became the official training partner of Military Veteran Partners (MVP) providing sales training to Military Veterans and Veteran Family Members.

  • Achieved industry recognized certifications.

  • Preparing to scale in 2019.