Today, it’s much more difficult for insurance agencies and brokers to get the attention of potential customers and build relationships with them. As consumers continue to turn to social media and conduct their research online to learn about and purchase policies and solutions, traditional sales tools and approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between agents and brokers and consumers. Without a concerted effort to infuse social media into sales operations, insurance agencies and brokers risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.
Our mission is to provide brokers and agents with the skills to survive and thrive in an increasingly digital world. We do this through a proven successful combination of onsite, remote and online training. Founding the social selling business at LinkedIn and launching LinkedIn Sales Navigator in 2012 afforded me the opportunity to meet thousands of brokers and agents, sales and marketing leaders, and executives from all industries around the world. Without a concerted effort to infuse social media into sales and business operations, companies and their advisors risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.
Dan Swift, Founder & CEO, Empire Selling
Our onsite training includes real-world stories, exercises and applications. Agents and brokers walk away with the tools and confidence to survive and thrive in an increasingly digital world. Our training is delivered via a learning framework combining behavioral change with situational competency.
Our remote training is delivered through a series of face-to-face interactive sessions focused on live application to ensure adoption and results.
Our online sales training portal offers on-demand, real time access, which agents and brokers can leverage from anywhere.
Insurance Thought Leadership
Dan Swift is an advisory board member for Insurance Thought Leadership (ITL). ITL is gathering the best ideas from the best thinkers on insurance and risk management to help steer the industry in important new directions. More than 335 organizations are sending 650+ thought leaders to write on the ITL platform.
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