Today, it’s much more difficult for insurance agencies and brokers to get the attention of potential customers and build relationships with them. As consumers continue to turn to social media and conduct their research online to learn about and purchase policies and solutions, traditional sales tools and approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between agents and brokers and consumers. Without a concerted effort to infuse social media into sales operations, insurance agencies and brokers risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.

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Our mission is to provide brokers and agents with the skills to survive and thrive in an increasingly digital world. We do this through a proven successful combination of onsite, remote and online training. Founding the social selling business at LinkedIn and launching LinkedIn Sales Navigator in 2012 afforded me the opportunity to meet thousands of brokers and agents, sales and marketing leaders, and executives from all industries around the world. Without a concerted effort to infuse social media into sales and business operations, companies and their advisors risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.

Dan Swift, Founder & CEO, Empire Selling


Our onsite training includes real-world stories, exercises and applications. Agents and brokers walk away with the tools and confidence to survive and thrive in an increasingly digital world. Our training is delivered via a learning framework combining behavioral change with situational competency.


Our remote training is delivered through a series of face-to-face interactive sessions focused on live application to ensure adoption and results.


Our online sales training portal offers on-demand, real time access, which agents and brokers can leverage from anywhere.


In Action

Dan Swift has an encyclopedic knowledge of social selling that he shares with polished presentation skills. He will not let you down! Dan was the featured speaker at my company’s 2016 Digital Expo in New Jersey. His presentation provided our audience of professional insurance agents with actionable takeaways they could implement immediately. He provided agents with expert advice on optimizing their LinkedIn profiles and leveraging their networks. His energy and insights had the audience completely engaged for the entire three hour presentation. He encouraged audience questions and was adept at answering them on the spot. I highly recommend Dan for any company looking to have a social selling expert provide concrete guidance and useful insights to their audience.
— Laura (Price) Castellano, Business Development Manager, Plymouth Rock
Dan’s leadership has helped advance social selling not only within The Guardian Life Insurance Company of America more than 3,500 financial professionals but throughout the Financial Services industry. His ability to listen and understand Guardian’s unique set of challenges helped move Guardian’s social media program forward and into a true industry leader.
— Nate Isaacson, Director of Social Media, Guardian Life

Insurance Thought Leadership

Dan Swift is an advisory board member for Insurance Thought Leadership (ITL). ITL is gathering the best ideas from the best thinkers on insurance and risk management to help steer the industry in important new directions. More than 335 organizations are sending 650+ thought leaders to write on the ITL platform.

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