Ron Spratt, Vice President of Sales, Informatica
We engaged the Empire Selling social sales and marketing methodology to help modernize our prospecting efforts for the financial services vertical at Informatica. We saw immediate results with everyone from Business Development Managers, Inside Sales Managers, Account Executives and Sales Leaders securing connections, warm introductions & meetings with our target buyers during the actual on-site training. In addition, we are very excited for the ongoing learning and development that comes with the program as well. Moreover, Empire Selling is already a strategic and significant part of our go-to-market approach for the rest of 2019 and beyond!