Informatica is the only proven Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. Over the past 25 years, Informatica has helped thousands of customers unleash the power of data.



It was evident within the first 5 minutes of speaking the team at Empire Selling that it would be a powerful addition to our go-to-market strategy. The initial training blew us away. My team not only learned the methodology but had the opportunity to put it into practice while Empire Selling was still on site with us. By far, this was the best training I’ve seen in my 20+ years of technology. Not only did they explain why we did things, but they guided the team in realizing net new contacts and meetings within their territories in the initial session. Seeing the real results within hours of the training has the entire team bought into this innovative approach to connecting with the right executives at our customer accounts. Excited for the journey with the Empire Selling team.
— Aaron Stutsman, Regional Sales Director, Financial Services, Informatica
In today’s world of social selling and marketing, nothing compares to what Informatica’s Financial Services sales team did with the help of Dan Swift and Empire Selling. The training we completed has already yielded significant returns for our business. Dan was able to help us modernize our go-to-market approach via a highly customized program for our SDR, Inside Sales, Field Sales and Sales Leadership teams. This invaluable training has changed how we look at and leverage tools like LinkedIn forever! For any organization looking to get a step ahead of their competition, I highly recommend taking a look and investing in this program.
— Peter Ku, Chief Strategist & VP, Financial Services, Informatica
Our Team started our journey with Empire Selling with 2 days of classroom training. The first day was focused on learning the sales and marketing methodology and the following morning was executing against the methodology (i.e. real-life prospecting). Our team secured more than 100 meaningful interactions with potential economic buyers and champions in under 2 hours. Empire Selling’s Social Selling methodology is the first training in a long time from which the Team experienced immediate results and impact, and is now a core part of our go-to-market strategy. Our leadership Team spent the afternoon of Day 2 learning how to coach our Team members using the approach. I’m excited for the sheer opportunity that Empire Selling presents to my team and Informatica more broadly.
— Ben Kennedy, Regional Sales Director, Financial Services, Informatica