At Empire we believe that traditional sales approaches have been disrupted by changing buyer behavior, the rise of social media and digital more broadly. As a global sales training organization, we teach companies how to leverage these channels to serve customers and drive revenue. Our training programs challenge conventional thinking, are easy to implement and show immediate results.


Dan Swift

Over the years, I have been fortunate to have worked in London, Sydney and now New York with highly talented people at high growth, innovative companies including GE Capital, Complinet, Thomson Reuters, LinkedIn, Sprinklr and now my own company Empire Selling.

Launching the social selling business unit at LinkedIn, bringing LinkedIn Sales Navigator to market and creating LinkedIn’s profile optimization program for sales professionals ‘Resume to Reputation’ afforded me the opportunity to meet thousands of sales leaders and sellers around the world across all industries. It was a lot of heavy lifting but was blessed to be recognized by Onalytica Research as one of the leading ‘social selling influencers globally’.

My experience as VP Sales at Sprinklr expanded my knowledge from social selling with LinkedIn to social selling and marketing with Twitter, Facebook and 21 other social channels globally, the broader web, video and mobile technologies. Sprinklr is now valued at $1.8bn.

What gets me out of bed every morning? Coaching people to realize their true potential allowing them to provide the best lives for themselves and their loved ones. If I can be of any assistance, please don't hesitate to reach out.


What is Empire Selling?

It is critical to get alignment across executive leadership, marketing teams, sales leadership and sales teams to drive growth and deepen relationships with existing companies.


Sales leadership responsibilities in today's digital world

It's time to look at one of your new key responsibilities to your team in this increasingly digital world.


Empire Selling for sales professionals

Founding the social selling business at LinkedIn and launching LinkedIn Sales Navigator in 2012 afforded me the opportunity to meet thousands of sales professionals, sales and marketing leaders, and executives from all industries around the world. Empire Selling provides sales professionals with the skills to survive and thrive in an increasingly digital world.



The power of research to drive revenue

The best sales professionals slow down to conduct the right research to attach what they sell to the biggest business drivers at a target company.


Sales tactics that work in today's digital world

Why would you have your sales people do something when all the data from 3rd party researchers says it is no longer effective?



Growing revenue in today's digital world

How to grow revenue and deepen customer relationships through digital and social selling training.


The role of executives on social media

Smart phones, the internet and social media have fundamentally changing the relationship between your customers and your company, between you and your employees. Take control today.



This CEO understands the power of social media in today's digital world

Andy Monfried, Founder & CEO, Lotame:  Why did you pick Dan Swift and Empire Selling?

The power of sharing content to drive revenue

Sharing content with your network is critical. Here's why...


This sales enablement leader understands the power of social media in today's digital world

Devon McDermott, Senior Director, Global Enablement, Sailthru: How did it go working with Dan Swift and Empire Selling?


Find, relate and engage with financial advisors in today's digital world

What happens when you take a former LinkedIn insider/senior leader and put them to work helping a firm develop and implement a super successful strategy for serving advisors and building non-product value in the market?