Today, it’s much more difficult for wealth management firms and their advisors to get the attention of potential clients and build relationships with them.
Think about it.
As buyers continue to turn to social media to learn about investment options, traditional tools and sales approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between buyers and sellers.
Without a concerted effort to infuse social media into sales and marketing practices, advisors risk drifting further away from buyers and ceding clients and assets to more digitally savvy sales ones.