The sales methodology for an increasingly digital world

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Why do anything?

Without a concerted effort to infuse social media into marketing, sales and business operations, companies and their people risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.

Why now?

With more than 2.5 billion people using social media around the world, social media, and digital more broadly, provide an unprecedented business opportunity for companies and individuals to drive revenue and deepen relationships with customers.

Why with us?

The Empire Selling methodology was created by Dan Swift who launched LinkedIn's social selling business and brought LinkedIn Sales Navigator to market in 2012. Dan rolled out the methodology at Sprinklr during his tenure as VP Sales.  Sprinklr is now valued at $1.8bn. The methodology aligns executive leadership, marketing teams, sales leadership and sales teams on one single go-to-market strategy. Our training programs challenge conventional thinking, are easy to implement and show immediate results.

Prescriptive process


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Leading companies trust us


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Don't take our word for it

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Infectious energy, passion, clear vision and warm leadership are the words that come to mind when I think about the time I spent working with Dan. Dan is a master of his craft, one who truly empathizes with his client and sees the world through their eyes - whether it’s a Fortune 500 CEO or a new Advisor. His thirst for creating new paths, for getting to “yes”, fuels his spirit and as a client, you can’t help but walk away feeling as though you’re the only client that matters. I am grateful to Dan for showing us how to achieve scale, how to connect the dots and how to see the dots we didn’t even know were there.
— Beth Wood Leidt, Chief Marketing Officer, Guardian Life

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