Today, it’s much more difficult for companies and their sales organizations to get the attention of potential customers and build relationships with them. That translates into less-certain revenue and a much higher cost of sales. 

Think about it.

As buyers continue to turn to social media to learn about and purchase solutions, traditional sales tools and approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between buyers and sellers.

Without a concerted effort to infuse social media into sales operations, companies risk drifting further away from buyers and ceding customers and revenue to more digitally savvy sales ones.


The Empire Social Selling Methodology has tracks for sales, customer success, marketing and executives. 

When we hear stories about people leveraging our approach, getting that meeting with the impossible to get executive, closing the huge deal… that’s why we do what we do. Our vision is to align every sales rep to changing buyer behavior to make them more productive and successful and to provide the best lives for themselves and their loved ones.



Our onsite training includes real-world stories, exercises and applications. Teams walk away with the tools and confidence they need to make it happen. Our training is delivered via a learning framework combining behavioral change with situational competency.



Our remote training is delivered through a series of face-to-face interactive sessions focused on live application to ensure adoption and results.



Our online sales training portal offers on-demand, real time access, which teams can leverage from anywhere.


My team used Dan Swift and Empire Selling to help us understand the complexities of a constantly changing, and evolving business sales cycle, that exists between buyer and seller. Technology, Devices, and Communication have all radically transformed —- (both the conversation in pre-sales and sales) and the way that the conversation with a prospect starts, and ends. Dan’s demeanor, professionalism and approach were amongst the best techniques to dealing with, and understanding how to sell in a social world, where the rules have completely changed. Dan’s delivery to our entire sales and client success team was a resounding success. My team within 24 hours of Dan’s talk — had deployed his model, and got new meetings, connections, and recommendations. The results were “Swift and Immediate”. I highly recommend Dan for any company looking to differentiate their approach and style, to win more business and drive better revenue. Thank you Dan Swift for being an awesome, performance driven, and results oriented professional.
— Andy Monfried, Founder & CEO, Lotame
Unbelievable experience!! This workshop lifted my visibility and my bottom line! Best training session ever! These were just of the reactions i tapped in the aftermath of last years awesome workshop on Social Selling run by Dan Swift from Empire. And as the sales year progressed, those solutions sales peole who implemented Dans techniques averaged results almost 20% higher than their peers and our software sales at SAI Global grew 35% year on year.
Preaching to the converted? Sure, why not! I will take that added edge for my best sales people every day of the week. Huge gratitude Dan Swift; as i looked back on all the numbers, you were the single best investment that i made in our Americas sales team last year.
— Michael Orrick, SVP Commercial, SAI Global

In the news

Dan Swift is a published author and social selling thought leader on Business 2 Community which covers breaking news and top trends in Social Media, Digital Marketing, Content Marketing, Social Selling, Social Business and More.

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Best practices for using LinkedIn in 2018

Long gone are the days when B2B buyers were forced to rely just on information provided by you… the salesperson. Buyers have access to information like never before.

Consider this:

  • The Corporate Executive Board (CEB) found that buyers are 57% of the way through the purchasing process before they engage with sales professionals.
  • Forrester found that 74% of modern buyers conduct more than half of their research online before they speak with a salesperson.
  • IDC found that 75% of B2B buyers use social media to learn about potential vendors.

The internet changed the game. Buyers have the power to research your company, your products and services, your executives, your competition, and you!

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Your LinkedIn Profile: Resume or Your Professional Reputation?

Many people join LinkedIn to get a job or to change jobs. They upload their resume or CV proudly boasting about their professional accomplishments in an attempt to appeal to recruiters and hiring managers. Others join, then do little more, presenting an empty page to the world.

Here’s the problem.

As I noted in my previous article, ‘Best Practices for using LinkedIn in 2018‘, the IDC found that 75% of buyers use social media to learn about potential vendors. That means 3 out of 4 prospects when looking for a new product, service or solution for the first time, or changing an existing vendor relationship, are turning to social media platforms like LinkedIn as part of their due diligence process.

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If You Are Not Doing These Things on LinkedIn, You Are Leaving Money On the Table

Networking can be defined as “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business” (Merriam-Webster).

LinkedIn is the world’s largest professional network, with almost 550 million members at the writing of this article. This presents an unprecedented opportunity to exchange services, cultivate relationships and secure referrals at scale.

First step: Build your network.


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