Today, it’s much more difficult for companies and their sales organizations to get the attention of potential customers and build relationships with them. That translates into less-certain revenue and a much higher cost of sales.
Think about it.
As buyers continue to turn to social media to learn about and purchase solutions, traditional sales tools and approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between buyers and sellers.
Without a concerted effort to infuse social media into sales operations, companies risk drifting further away from buyers and ceding customers and revenue to more digitally savvy sales ones.