We're putting the finishing touches to the Empire Selling Index (ESI). ESI scores individuals and teams against the inadvertent adoption of the core pillars of the Empire Selling methodology. Why does it matter?
Ten years ago, I would have been way more compassionate and agreed that 'being social' might be a little risky. But it's 2018. Having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become critical to transparently tell the company’s story and join the conversation.