Empire Selling has just completed its first 12 months in business and what a ride it has been. Our mission was to provide critical social selling and marketing training to employees at companies around the world. We ended 2018 having provided classroom training to more than 2,000 employees at companies ranging from small startups in New York to Fortune 100 companies including American Express and MasterCard. We even got to visit Sydney, Australia and hang out with SAP.
Ten years ago, I would have been way more compassionate and agreed that 'being social' might be a little risky. But it's 2018. Having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become critical to transparently tell the company’s story and join the conversation.