Today, it’s much more difficult for commercial and business bankers to get the attention of potential customers and build relationships with them. That translates into less-certain revenue and a much higher cost of sales.
Think about it.
As business owners, for example, continue to turn to social media to learn about banking solutions, traditional tools and sales approaches grow ever closer to being obsolete. With 2.5 billion people now using it around the world, social media has fundamentally changed the relationship between buyers and sellers.
Without a concerted effort to infuse social media into sales operations, banks risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.