Founding the social selling business at LinkedIn and launching LinkedIn Sales Navigator in 2012 afforded me the opportunity to meet thousands of sales professionals, sales and marketing leaders, and executives from all industries around the world.
With more than 2.5 billion people using social media around the world, we believe that social media provides an unprecedented business opportunity for companies and individuals to drive revenue and deepen relationships with customers.
Our mission is to provide sales professionals and executives with the skills to survive and thrive in an increasingly digital world. We do this through onsite, remote and online training.
Without a concerted effort to infuse social media into sales and business operations, companies and their people risk drifting further away from buyers and ceding customers and revenue to more digitally savvy ones.
Dan Swift, Founder & CEO